Frutifory Brand Identity & Packaging
Frutifory is a company based in Florida, USA that sells organic dried fruits. They believe that fresh food should be a part of our daily lives. That's why they take the time to hand-select each of the fruits in local markets. Their dried fruits, are prepared handcrafted, cut into thin slices, and slowly baked to perfection, leaving a small, energy-dense flavor in every bite. For this project we had the opportunity to redesign the visual identity of the company and everything related to it. We develop a modern, minimalist branding, but above all functional, that works perfectly with all their products. We also had the opportunity to design and develop all the packaging of the products that the company is currently offering.