Reyes Nolasco Group Brand Identity
This is a proyect designed for a multi brand company called Reyes Nolasco Group, were we had the oportunity to create the brand identity. It was a challenge from the begging because we didn't have an extended brief and the companies inside of RN Group weren't related to each other so that's why we decided to go for an abstract form for the icon of the brand. The owner was explicit saying he wanted a logo/brand that looks cool, reflected modernism, minimalism but with out ceasing to represent formality.